Going to a restaurant can serve many needs; it’s not just
about the food. As a restaurateur, as a cook, or a host/server you are
providing an opportunity for customers to connect not only with one another,
but with the community, and with the culture of the place they are
experiencing. Your customers are tourists, busy families, business
professionals, youth, and possibly, predominately one gender or another. Even though you
can experience a mix of clientele, you will find that the majority of your customers share common characteristics or needs.
As an example, consider the many kinds of establishments that serve hamburgers as their specialty; McDonald's, Burger King, Five Guys, Wendy's, Harvey's. All of them offer the same kind of food (hamburgers), but with a focus on a very particular niche. Five Guys offers home-cut fries with their burgers and advertise in their store which farm the potatoes come from (I buy their burgers just for the fries). McDonald's appeals to families with children because they are quick, convenient and price sensitive. Harvey's will build your burger to your specifications and Wendy's offers a juicy burger that suggests the goodness of a BBQ grill.
Another element you will find in all successful enterprises and franchises is consistency. Being consistent
in what you promise and what you provide guarantees trust and respect, as well as a repeat customer. There
are more than enough customers to keep your business going if you know what the
needs of your customers are and you consistently provide those services.
In today’s world people are pressed for time, they also need
a place to connect with friends and family, or just enjoy a night out with a
loved one over great food and ambience. When you think about what you provide
in service, quality and quantity, remember your making someone’s life a little
easier and pleasurable. What kind of experience are you providing and who are
providing it for?
